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 Design Fusion
CYDWOQ design is a fusion of Rafi’s diverse, international experience. His Armenian heritage, extensive travel throughout Europe, and his education and life in America all find expression in the lines, textures, and materials of CYDWOQ products.
An avid skier, mountain biker, car enthusiast, and student of architecture and archeology, Rafi believes that breathtaking beauty and efficient functionality are not mutually exclusive concepts. In fact, he marries the two in every product he creates.
All CYDWOQ shoes are designed from the bottom—the sole—up. The insole forms a perfect union with the bottom of the foot, while the outsole and uppers support the naturally circular motion of walking. And the choice of materials is integral to the design. Leather is used because it breathes and stretches, and softens while retaining its strength.
Natural Materials
From a young age, Rafi was taught by his father to appreciate the quality and artistry of vegetable-tanned leathers. To this day, these early lessons have stuck as rolls and rolls of the best Italian hand-painted leathers line the walls of the CYDWOQ factory.
Natural choices dominate the “ingredients” of our products. In shoe construction, the uppers are hand-lasted to the leather insoles using water-based, biodegradable glues. Once inspected, the shoes are packed in our distinctive cotton bags and recycled cardboard boxes.
We take inspiration from nature, and our efforts to preserve and protect the environment are our way of returning the favor.
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